diff --git a/build/windows/store/3_dist-gimp-winsdk.ps1 b/build/windows/store/3_dist-gimp-winsdk.ps1
index 987cb473f6..3f624f1ede 100644
--- a/build/windows/store/3_dist-gimp-winsdk.ps1
+++ b/build/windows/store/3_dist-gimp-winsdk.ps1
@@ -235,7 +235,7 @@ foreach ($bundle in $supported_archs)
     conf_manifest 'neutral' "$msix_arch"
     ### Set Identity Name
     conf_manifest '@IDENTITY_NAME@' "$IDENTITY_NAME"
-    ### Set Display Name (the name shown in MS Store)
+    ### Set Display Name (the name shown in MS Store, on Start Menu etc)
     if (-not $GIMP_RELEASE -or $GIMP_IS_RC_GIT)
       {
         $display_name='GIMP (Insider)'
@@ -253,12 +253,6 @@ foreach ($bundle in $supported_archs)
     conf_manifest '@CUSTOM_GIMP_VERSION@' "$CUSTOM_GIMP_VERSION"
     ### Set some things based on GIMP mutex version (major.minor or major)
     conf_manifest '@GIMP_MUTEX_VERSION@' "$GIMP_MUTEX_VERSION"
-    #### Needed to differentiate on Start Menu etc 
-    if (-not $GIMP_RELEASE -or $GIMP_IS_RC_GIT)
-      {
-        $channel_suffix=" (Insider)"
-      }
-    conf_manifest '@CHANNEL_SUFFIX@' "$channel_suffix"
     #### Needed to differentiate on PowerShell etc
     if ($GIMP_RELEASE -and -not $GIMP_IS_RC_GIT)
       {
diff --git a/build/windows/store/AppxManifest.xml b/build/windows/store/AppxManifest.xml
index 949f1a3315..e28b73971f 100644
--- a/build/windows/store/AppxManifest.xml
+++ b/build/windows/store/AppxManifest.xml
@@ -31,7 +31,7 @@
   </Resources>
   <Applications>
     <Application Id="GIMP" Executable="VFS\ProgramFilesX64\GIMP\bin\gimp@MUTEX_SUFFIX@.exe" EntryPoint="Windows.FullTrustApplication">
-      <uap:VisualElements DisplayName="GIMP @GIMP_MUTEX_VERSION@@CHANNEL_SUFFIX@" Description="GNU Image Manipulation Program" BackgroundColor="transparent" Square150x150Logo="Assets\MedTile.png" Square44x44Logo="Assets\AppList.png">
+      <uap:VisualElements DisplayName="@DISPLAY_NAME@" Description="GNU Image Manipulation Program" BackgroundColor="transparent" Square150x150Logo="Assets\MedTile.png" Square44x44Logo="Assets\AppList.png">
         <uap:DefaultTile Wide310x150Logo="Assets\WideTile.png" Square310x310Logo="Assets\LargeTile.png" Square71x71Logo="Assets\SmallTile.png">
           <uap:ShowNameOnTiles>
             <uap:ShowOn Tile="square150x150Logo" />